Head of Revenue, Lune
Salman Alawi
Commercial Growth Leader | Business Development Executive
Trusted by regulators, Tier 1 banks, and fintech disruptors across the GCC
What I'm building right now, at Lune
Lune turns raw transaction data into personalised offers and insight for banks, merchants, and consumers. I lead go-to-market across Europe and the GCC — the commercial engine behind that pipeline.
Career Velocity
Three years. Four titles.
BD Manager
Tarabut · 07/2023
Senior BD Manager
Tarabut · 07/2024
Regional Director, BD
Tarabut · 03/2025
Head of Revenue
Lune · 05/2026
Business Development Manager to global Head of Revenue in under three years — built on renewal strategy, regional expansion, and Tier 1 banking relationships, not tenure.
By The Numbers
What the last three roles actually moved.
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GCC markets scaled — Bahrain, UAE, KSA, Oman, Qatar
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Pipeline growth contributed
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Uplift in Tier 1 contract renewals
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ROI on marketing spend, Millennium Training Centre
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Job seekers trained & placed, first programme year
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Trainers & staff built and led directly
Experience
One continuous career, in full.
Head of Revenue
Lune — Transaction Data Enrichment Platform
- Owns the global revenue function end-to-end — direct sales, strategic partnerships, and reseller agreements — across all product lines.
- Leading a France-first European expansion strategy with Tier 1 banking groups, neobanks, and merchant acquirers.
- Designed a multi-track commercial playbook that translates complex technical products into plain-language value propositions for distinct buyer audiences.
Regional Director, Business Development
Tarabut
- Directed multi-country sales operations across Bahrain, KSA, and UAE spanning banking, insurance, and lending — double-digit growth in under 18 months.
- Closed complex, multi-market commercial agreements with regulators and Tier 1 banks.
- Built and coached cross-border commercial teams, embedding unified CRM practice and forecasting discipline.
Senior Business Development Manager
Tarabut
- Accelerated regional revenue by 300% through a Tier 1 client retention and renewal strategy.
- Institutionalised CRM-driven pipeline governance that outlasted the individual deals it was built for.
Business Development Manager
Tarabut
- Secured foundational partnerships with fintechs and digital-first banks across the GCC during early-stage go-to-market.
Managing Director
Millennium Training Centre
- Led organisational strategy and multi-product training delivery with full P&L and curriculum ownership — 10%+ YoY growth for five consecutive years.
- Designed and delivered a national workforce-readiness programme — the Job Seekers Induction Programme — training and placing 250+ job seekers in its first year, working directly with government stakeholders on curriculum and outcomes reporting.
- Built and led a team of 30+ trainers and support staff, embedding a quality-assured, performance-driven instructional culture.
Assistant Director
Procloud Training Centre
- Developed market-entry and go-to-market strategy for top-tier ICT certification programmes.
- Negotiated partnerships with global certification bodies, expanding the institute's accredited course portfolio.
Education & Credentials
Regulator-backed, not self-declared.
MBA · Merit
Master of Business Administration
University of Strathclyde · 2018–2020
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Postgraduate degree awarded with Merit, completed in Manama while working full-time in commercial leadership.
BSc
Bachelor of Science in Nursing
University of Bahrain · 2007–2013
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The original professional foundation, College of Health Sciences — before a deliberate pivot into commercial and business leadership.
Ofqual · L4
Diploma in Education Studies (RQF)
TQUK / MKNCC Global · Aug 2021
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Units: Equality, Diversity & Inclusion in Education · Historical & Contemporary Issues in Education · Multidisciplinary Approaches to Education · Theories of Learning & Development.
Ofqual · L4
Award — Internal Quality Assurance of Assessment
TQUK / Educating UK · Apr 2022
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Covers internally assuring the quality of assessment, and the principles and practice behind it.
Practitioner
PCQI — Chartered Quality Institute
CQI & IRCA · Aug 2021
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Awarded the Practitioner grade with the right to use the honours PCQI — quality and auditing discipline underpinning both training-centre and Lune process work.
CIM Level 3
Marketing Principles & Customer Communications
Chartered Institute of Marketing · 2019
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Foundation Certificate in Marketing (Customer Communications) and Award in Marketing Principles, both awarded January 2019.
Certificate
Fundamentals of Digital Marketing
Google Digital Garage
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Core digital-marketing foundations applied directly to the 41% marketing-ROI result at Millennium Training Centre.
Award
General Insurance
Chartered Insurance Institute
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Insurance-sector fundamentals, relevant to cross-sector deals spanning banking, insurance, and lending at Tarabut.
Academic Service
Certified Peer Reviewer — 3 International Journals
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Manuscript reviews completed across three internationally indexed education journals.
E-Learning and Digital Media
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Education and Information Technologies
0 reviews
International Journal of Educational Development
0 reviews
Selected Work
Projects
Quality & Operations
MTC Quality Management System — Review, Improve & Update
Ongoing ownership of the centre's quality-assurance framework: revising the QA manual and strategic plan, designing new support and operational policies, reviewing every training programme's structure, and running self-evaluation and assessment-procedure reviews.
Training & Recruitment
Job Seekers Induction Programme — Training & Recruitment
A national employability programme building interpersonal, ICT, and workplace-readiness skills. 76 job seekers trained and placed since inception into roles spanning marketing, HR, admin, accounting, and audit, with the curriculum customised for specific hiring briefs — including bespoke induction tracks for security guards, secretaries, and administrative executives.
MBA Dissertation
Evaluating the Impact of Digital Transformation in Bahrain's Education Sector
Qualitative research study — 26 semi-structured interviews with education-sector professionals, analysed via reflexive thematic analysis, conducted entirely online through the COVID-19 period. Identified five themes shaping ed-tech adoption in Bahrain: barriers to transformation, strategic planning, educational-technology leadership, learner-experience indicators, and digital culture — the last emerging as the strongest single barrier.
Business Launch
Medical Training Programmes — New Business Line Launch
Designed and executed the go-to-market plan for a new medical-training business line — securing affiliations with medical awarding bodies, certifying instructors against the target qualifications, scheduling the annual training calendar, and building the sales and marketing plan to reach medical institutions across Bahrain.
Skills
The same competencies, read two ways.
Commercial Competencies
Revenue & GTM leadershipStrategic partnerships
Regional / GCC expansionOpen banking & fintech
Enterprise negotiationCRM & pipeline governance
Teaching Subjects
Business development & sales strategyMarketing principles
Strategic & international businessFinancial services & open banking
Entrepreneurship & leadershipNegotiation & partnership management
Language Fluency
Clear and presentation-ready for professional and academic settings.ArabicNative
Primary language for direct communication, presentation, and relationship building.
EnglishProficient
Used for business leadership, academic writing, stakeholder communication, and public-facing work.
Same ten years. Same result.